by Kate Haisch, Dietetic Intern

One of the things that Nutrition for You is very proud of is the fact that our site is free from advertising.  Marketers and other business entrepreneurs frequently ask us, “Why would you turn down free advertising revenue?”

The answer is simple.  We do not want any distractions or worse yet conflicting information to get in the way of our members success.

If you go to most “free” web site services, and many “pay for use” online services you are bombarded with advertisements.  It’s a great market for advertisers as they know the exact demographic to target.  It’s not great for you.

I was recently reading an article on a competitor’s site about how important breakfast is.  It is good solid nutrition advice that Nutrition for You also believes in.  However on the same page there were ads for Botox,  Low Carb-Dieting and other fad diets, and a picture of a big, excruciatingly bad for you, fast food sandwich.  The advertisements may not all be bad or detrimental to nutrition, but they get in the way and often have conflicting information.

The fact is that when you have paid sponsors you frequently deliver content that is contradictory.  For instance when you are reading about eating a healthy high fiber breakfast; does it really help you focus on the topic at hand by flashing a large animated Botox ad at you or showing a picture of an 800 calorie, 50grams of fat and zero fiber?  The answer is no.

These are just a few examples of why we believe that selling advertising and products on our site is not in your best interest and one of the reasons we chose to be a subscription based rather than free online service.